You’d have to be living in a remote cave for several years now not to realize mobile phones are changing the world. You can begin comprehending the impact of these ubiquitous mobile devices by reading a recent survey from global market-research firm Synovate, involving 8,000 cell phone owners across 11 world markets.
“Three quarters of the survey respondents — including 82 percent of Americans — never leave home without their phones, and 36 people of people across the world (42 percent of Americans) go as far as to say they ‘cannot live without’ their cell phone,” the report states.
Overall, 23 percent of respondents own more than two mobile phones. Americans are among the most likely to own at least two at 33 percent, along with the French at 34 percent. Brits and Americans were the most likely to own a smartphone at 21 percent and 20 percent, respectively.
“This sheer volume, coupled with enormous marketing potential that is just starting to be realized, means that marketers need to understand as much as possible about how people use their phones, how they feel about them and what they want more of,” says Steve Garton, the firm’s head of global media.
To learn more about the Synovate survey and its findings, click here.