Email as viable form of business communication is approaching its second decade, and it’s now so ubiquitous that email addresses — like your style of hair, clothing and resume — can communicate more about you than you might realize.
Lifehacker.com recently conducted a poll on “email prejudices” and found that among the first 500 respondents, opinions regarding email addresses were surprisingly strong.
Among the major findings: “The username you select is vastly more important than the provider you use. Firstname.lastname@aol.com is preferred to and more respectable than sexkitten2010@aol.com — cutesy, offensive or unprofessional nicknames are big mistakes.”
“Domains are important, especially in technology-related fields,” Lifehacker found. “An AOL address might be just as serviceable as any other address when it comes to sending and receiving mail but to most people in tech fields it says ‘Hi. I’m from 1996. What is this Internet you speak of?’”
Businesses should have their own domain and personalized email, according to Lifehacker. “SomeCompany@sbcglobal.net or SomeDude2049@yahoo.com were huge turn offs to readers and many expressed that they would question the professionalism of a company with such an unpolished image and do business elsewhere.”
You can read more of the poll results here.
